Your Community deserves better than Facebook
• 4 mins read
You've invested a lot of work, time, and resources to build a significant number of followers on Facebook. You proudly call it: "my community."
You've worked consistently to take care of it. You've invested in creating highly engaging content. You've spent hours and hours of your time crafting posts.
How many followers do you have? Wow, congratulations!
Then, suddenly, your account is hacked, banned, and finally deleted, and you can't do anything to regain access. You've even appealed to the Oversight Board, wasting a lot of time.
That's when you truly realize that on Facebook, you were a guest (i.e., a customer) on a private social platform, not the owner.
Exaggerated? Then consider this question:
How many incredibly useful and valuable data about your followers gained on Facebook, through our work, are truly in our possession?
ZERO!
We can try to read through anonymous and aggregated data, but: who are they, what do they do, what interests them, how emotionally connected are they to our brand... We'll never know!
By now, it's clear to you how important it is to create a platform-proof business where you are the owner and not the guest.
There are many reasons to consider migrating your "audience" of followers from Facebook to SelfCommunity and transforming it into a real Community, having total control and full ownership of the Data, all at your disposal.
Why adopting SelfCommunity can be a strategic choice for you, your company, your brand:
Foster meaningful conversations: A successful Community is based on authentic and targeted interactions. Facebook, with its emphasis on ads and endless scrolling, isn't designed for this type of engagement. On SelfCommunity, you can create specific spaces for deep and enriching discussions.
Break free from the algorithm: On Facebook, the success of your community depends on an algorithm that decides which content deserves visibility. With SelfCommunity, you have full control over how to manage and promote your content, without external interference.
Enhance user experience: Social platforms like Facebook are designed to maximize profits, not to meet your needs. With SelfCommunity, you are the owner and can offer your members an optimized and personalized experience.
Re-engage your members: Migrating a community may seem risky, but it's often an opportunity to strengthen the quality of your active users. Even if some may resist change, a platform like SelfCommunity can offer a superior experience that better values your content and brand.
Provide valuable and organized content: Personalized experiences on social media, like those offered by Facebook, can be interesting but aren't ideal for a Community that requires organization and clarity.
In Facebook groups, it's difficult to organize content in a way that's easily accessible. When your followers have trouble finding what they're looking for, it creates friction that can lead them to give up. On SelfCommunity, you can organize your content in a structured way, and your users have access to a powerful internal search engine, significantly improving the user experience and reducing the risk of abandonment.
Own your Community's data: One of the decisive factors that led many to leave Facebook was limited access to user data. Without contact information, it's very challenging to conduct direct marketing actions.
In other words, on Facebook, your data isn't truly yours. Not having complete control over your users' data limits, for example, your ability to run efficient marketing campaigns and manage moderation as you see fit—things you can easily do on SelfCommunity.
Read also: Personalized Marketing Starts with Zero-Party Data
Control moderation and rule creation: Many Communities discussing sensitive topics often face sudden blocks and restrictions, even when following the rules.
On Facebook, the moderation process is often rigid and difficult to contest. This can lead to situations where a single troll or a misunderstanding causes serious problems, without the possibility of quick resolution.
On a platform like SelfCommunity, you have full control over moderation and can establish clear rules that are respected and managed according to your needs, without the interference of a rigid and impersonal algorithm.
Reduce distractions: One of the last, but not least, reasons to leave Facebook is the incessant spammers, fake accounts, and self-promoters that infest groups.
On SelfCommunity, groups are created and managed in a dedicated and protected environment, over which you have full control: in configuring who can create groups, setting the type of accessibility and visibility (open/closed - visible/hidden), and managing moderation as you wish.
Your time is precious. Dedicate it to doing what you love and what truly helps grow your Community with a platform like SelfCommunity, not risk wasting it by insisting on using a private social platform that's no longer suitable for your needs.
